Trust centre

How we use AI

We use modern AI tools to help with research and first drafts, the same way we use a spellchecker or a spreadsheet. They make us faster. They do not make our decisions and they do not have the final word.

• A named human reviews and signs off every published page. AI never publishes on its own.
• AI does not give regulated advice. Market Invoice is a comparison and introducer service, not a regulated adviser. Our content is general information, not personal financial, legal or tax advice.
• We do not publish fabricated reviews, testimonials or provider data. Company numbers, founding years, FCA references and rate figures are taken from primary sources or left out.
• AI does not decide who gets funded. When you send an enquiry we match it to invoice finance providers by criteria fit. Any funding decision is made by the provider, on the provider's own process, with a human in the loop. We keep records of how enquiries are matched.
• Personal data handled by AI tools is processed in line with our privacy notice and UK data protection law.

Our use of AI is guided by UK data protection law and the ICO's guidance on AI and automated decision-making. Where AI could affect a customer, a person stays in the loop, in line with the direction of AI regulation such as the EU AI Act.

Named authorship and editorial standards

Every page is written or reviewed by a named person and dated. We publish independent comparison and introducer content, not paid-for rankings, and any sponsored material is labelled as such with the sponsor named. The full detail is in our editorial policy, and you can see the people behind the content on our authors page.

Fact-checking and sources

Before a page goes live, factual claims are checked against primary sources, not other websites. In practice that means:

• Provider entities verified against Companies House.
• Regulated firms checked on the FCA Register.
• Market context taken from UK Finance invoice finance and asset based lending statistics, and the Bank of England base rate.
• Provider terms taken from the provider's own current documentation. How we verify each listed provider is set out on our trust and verification page.

Corrections

If something is wrong, tell us and we will fix it. Email [email protected] with the page address and what is incorrect. We respond within two business days. Material corrections are made and noted in a footer line on the page so the change is visible.

Complaints

If you are unhappy with our service, we want to hear about it. Email [email protected] with the subject line "Complaint", or write to Best Business Loans Ltd, and please include your name, how to reach you, and what went wrong.

We acknowledge every complaint within two business days and aim to give a full response within eight weeks. Market Invoice introduces enquiries to providers and is not itself the provider of any invoice finance facility, so a complaint about a specific finance product may also need to go to the provider that issued it; we will point you to the right place if so. Our full process is on our complaints procedure page.

Your data

We only pass your details to invoice finance providers that match your enquiry, and we tell you before we do. What we hold, why, and how to ask us to delete it is set out in our privacy notice and cookie policy.

All our policies